The new Ford Ranger has topped the VFACTS ute sales charts for the first quarter of 2023, sitting more than 1000 units ahead of its arch Toyota HiLux rival.

The Isuzu D-Max followed the two segment leaders in third position, ahead of of the Mitsubishi Triton and Mazda BT-50.

Chinese manufacturers GWM and LDV made the top 10, sitting within only a few hundred sales ahead of each other.

Volkswagen is gearing up for its next-generation Amarok to launch later this year in Australia, which may change its standing come the end of June 2023.

Australian ute (4×4 and 4×2 combined) sales, Q1 2023

ModelQ1 sales
Ford Ranger13,729
Toyota HiLux12,653
Isuzu D-Max6563
Mitsubishi Triton4197
Mazda BT-503921
GWM Ute2587
Toyota LandCruiser Pickup2312
LDV T602260
Nissan Navara1802
Ram 15001498
SsangYong Musso944
Volkswagen Amarok656
Chevrolet Silverado405
Jeep Gladiator220
Ram 2500137

Ford doesn’t sell as many 4×2 Rangers compared to the Toyota HiLux, but makes up for it with 4×4 sales.

The HiLux remains comfortable in the top two, and Isuzu has a buffer to its nearest rival in fourth place.

There’s only a small gap between the Mitsubishi Triton and Mazda BT-50 on the charts. With a new Triton due late in 2023, Mitsubishi may start running out of stock late this year.

Australian ute (4×4) sales, Q1 2023

ModelQ1 sales
Ford Ranger11,909
Toyota HiLux9401
Isuzu D-Max5532
Mitsubishi Triton3567
Mazda BT-503418
GWM Ute2571
Toyota LandCruiser Pickup2312
LDV T602247
Nissan Navara1720
Ram 15001498
SsangYong Musso944
Volkswagen Amarok656
Chevrolet Silverado405
Jeep Gladiator220
Ram 2500137

Ute-based SUV sales

The best-selling ute-based four-wheel drive in Australia for the first quarter of 2023 was the Isuzu MU-X, followed by the Ford Everest.

The Mitsubishi Pajero Sport took third place, comfortably ahead of the LDV D90 and Toyota Fortuner – which were separated by just 67 sales.

The end of 2021 saw the Haval H9 exit the segment, with a replacement still yet to be confirmed.

It is worth noting that large four-wheel drive SUVS like the Toyota Prado and Subaru Outback outsold the Ford Everest.

Australian ute-based SUV sales, Q1 2023

ModelQ1 sales
Isuzu MU-X3798
Ford Everest2967
Mitsubishi Pajero Sport1620
LDV D90781
Toyota Fortuner714
SSangYong Rexton386

More: VFACTS sales wrap for March 2022

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Jade Credentino

Jade Credentino is an automotive journalist currently based in Melbourne, Australia. Jade has had a chance to review a variety of vehicles and particularly enjoys SUVs. She enjoys traveling and going on road trips exploring Australia.

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